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Author: Alice Evil

Social Media

Eight years ago, when HubSpot published its first State of Inbound, the future of video content appeared a little out of focus – colorful, potential but unclear.

The video is now no more a future consideration; it is the ruling social medium presently, a fact underscored in the State of Inbound report 2016. For instance, the new Survey of India shares these statistics on the power of video:

Users of Facebook watch 8 billion videos daily. Users of Snapchat watch 10 billion videos every day. In HubSpot research, 45% of defendants watch over an hour of YouTube or Facebook videos per week. In HubSpot research, 49% of 18-24 years of old defendants watch almost 3 hours of video on YouTube per week.

Thereby, a savvy online marketer no more asks whether he/she should add video in his/her social media marketing strategy. Rather, he/she asks where he/she should target his/her video marketing strategy.

The answer could be YouTube, Snapchat or Facebook – or some combo. Here are some tips from the 4,500 defendants to the SOI 2016:

Of the online marketers returning to the survey:

39% expect to include Facebook video and 48% are planning on including YouTube in the year ahead.

So, this is where digital marketers say that they will be targeting their video attempts. What about the business leaders? For C-level leaders participating in the Survey of India survey, video was even a stronger target, with

17% are looking into Snapchat. 46% are planning on adding Facebook video, and 56% of C-level defendants are planning on adding YouTube as a content channel.

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Where you target your video marketing attempts relies on the strong insight you have of the audience you should reach, something you learn as you map the journey of your buyers and make personalities for your buyers.

It is also worth looking at how top brands are targeting their video marketing attempts.

Many big brands are now investing more on Instagram video instead Snapchat. According to the SOI statistics suggestion, the Google-owned YouTube is rarely a shrinking violet. Many reasons are there why YouTube tops the results of the survey as the video channel earning the most attention from the digital marketers. Marketers may be interested in Snapchat but not sure about how to get started.

Do you want to know more about social media and video marketing? Then, follow digital marketing tips and tools regularly provided by a digital marketing company.

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AZ Pain Relief

Having back or knee pain is very common and the worst part is when we tend to neglect such issues for long. These malls issues can become serious trouble with growing age; it is better to consult specialist at the early stage and start the required treatment.

Physiotherapy has proven its worth dealing with various health issues; back and knee pain can be very well treated with physiotherapy. Often people ignore back agony or at the max they roll on some quick healing cream to supress the sorrow; but these things can adversely affect in longer run. With so many back and knee pain physiotherapy clinics around Noida, Delhi and Ghaziabad you can say bye to your pain with special physiotherapy treatment.

Physiotherapy treatment may vary from person to person depending on specific problem areas. Back pain treatment will not be the same as knee pain or for sports injury treatment. A specialist will suggest some of the postural advice, light strengthening exercises, gentle joint-knee mobilisation and massage along with stretching exercises.

Some of the common tips which can help are:

Always warm up in steady pace before running or any physical exercise Opt for lesser physical activity immediately if you feel unusual agony around your knee Use flat surface to run and change in direction on regular interval Make sure you use proper fitted shoes Loosen your muscles with simple lateral band walk, leg lifts and calm shells


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Back pain is one of the most common muscular pains, which most people face in their day to day life; you tend to feel stiffness in your back. These back agony be due to various factors like siting with bad posture, bad sleeping habits or a sudden pain due to exercise or while pulling up a heavy load. A physio will ease such stiffness in quick time and make you feel at ease.

Since, these back pain issues may not be treated at home with any self-diagnosed method; book an appointment with you nearest Back and knee pain physiotherapy clinic in Ghaziabad or Noida and get the best treatment.

Now, before you make an appointment with a back pain or knee pain physiotherapy specialist, know more about their qualification and expertise. Since, most information is available online, you may like to refer to the customer review for any of the specialist before fixing an appointment.

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